In fact, product strategy, the word strategy lived inside of product in Postlight for the first I’d say three years, but if you strip it, of all other words, and just say, strategy, it’s advice. And if you look at, you know, Postlight’s young history, the word strategy, we used to orbit entirely around product.
PF Well it’s dangerous, everybody, everybody feels they should be a strategist. RZ Yeah, and you know, strategy is, it’s one of those words. Why? The strategy is just why over and over again. What do you think?” Where people come to us and they say things like, Hey, we want to build some CRM tools, should we use Salesforce? And we actually, strategy is in a funny way to me that the job of going “You could absolutely do that. And when we went into the MTA, they were like, “We’re going to use this system. PF Well, I’ll give you an example would be a well actually, we did some work with the MTA. We’re really there to work with clients to answer the big, gnarly, nasty questions that often come before product requirements. So, Strategy at Postlight exists to look after the health of our relationships with clients, and to be thoughtful about how the agency grows, how we operationalize the things that have intuitively gotten Postlight to the amazing place where it is today. So why don’t you tell people a little bit about what you do? PF Those are three words that mean absolutely nothing. But Michael left Bloomberg, went to another agency, and is now with us. PF Anyway, so we didn’t actually and we never would, we don’t hire people directly from our clients. PF We had Michael as an endorsement and we had to pull him because once they’re employed here, you can’t have them. MS You had to take my quote off the website when you hired me! PF To be fair, we squeezed a good case study out of that. MS It’s one of my favourite things I’ve ever done. Bloomberg, I wish they would have been more generous with the fees. He was at Bloomberg at the time and actually less of a client. RZ It was a different, it was a collaboration. PF Relationships are complicated with agencies. PF That’s right, Michael was on four years ago as a client. You know, it’s been four years since my last podcast appearance? They want to see people, they like to collaborate. PF Well, they want to work together and get their stuff done. RZ I’m finding that people want to get the hell out of their house.
PF And now we’re now you’re here in the flesh.
RZ He is Director of Digital Strategy at Postlight. Yeah, no, and just vertically horizontally just very present. RZ Is that why you’re an ultra 8K resolution right now in front of me? PF In the office couple days a week, you and me. Michael Shane You know you can write WinNuke in one line of Perl.
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